The lecture, which will be presented in a round-table discussion including audience participation, will provide a review of the traditional areas of ethical concerns, including the establishment and termination of the attorney-client relationship, attorney's fees, marketing and advertising the legal practice and the duty of candor toward the tribunal as well as exploring the ethical issues resulting from communication in cyber space, including firms web pages, social media, cloud-computing, the requirements of maintaining client confidentiality in electronic communications, and advising clients regarding restricting the public's access to a client's social media postings. Topics Covered include: • The attorney/client relationship, when established and the need for engagement letters • The traditional duty of client confidentiality • Attorney's fees • Marketing the legal practice traditionally and in cyber space • Maintaining client confidentiality in electronic communications • Lawyer free speech • Lawyers marketing via social medial • Employing social media to gain a strategic advantage