About This Course
Building a practice involves tremendous complexity, and building one in compliance with ethical standards is even more challenging. This CLE course will offer best practices and techniques to build a practice that complies with attorney advertising rules. Presented by experts with decades of experience in law, advertising, marketing, PR, as well as one who is a veteran Air Force Officer and Georgetown Law graduate, the course will explain attorney advertising rules and their relationship to social media, public relations, marketing, advertising and website practices.
The course will also cover:
- Building an effective content creation program
- Optimizing google ad performance
- Website SEO
- Budgeting your advertising dollars to attract business
- Court decisions and ethics opinions
- The use of social media
