The art of attracting publicity is sometimes inborn, but is often learned. Why some attorneys are constantly quoted and swarmed by press may be more about who they know than what they know. If you want reporters to come calling, you better make sure they know who you are. But how to do that ethically, without breaching the Rules of Professional Conduct? That is a learned art. This CLE course will prepare you to speak about your cases safely and within the boundaries of ethics. The course will explain how to comment on cases in the news, or explain how regulation changes may impact businesses as well as other topics while staying well within the right side of ethics regulations. The course will also explain how to create a media profile to introduce you to the press and create a specific, well designed image. How to present yourself as a reliable source, prepare materials and prepare to be quoted on a wide range of cases will all be discussed.