Massachusetts CLE - Media and Advertising Courses
Massachusetts CLE
Accreditation Info
CLE is voluntary for Massachusetts attorneys. To view our full accreditation details please .
-
Native Advertising and Brand Integration into Content: Navigating the Issues and Liabilities
Anyone who reads the names on the average sports stadium today knows—advertising is everywhere. Media placement has gone beyond radio and TV spots and pervades every aspect of media from content to entertainment to websites. The pressure this creates on content providers to distinguish between advertising and editorial is intense and there are inherent risks for both publishers and brands. This CLE course will explain the developing trends in brand integration and sponsored content, th... More Info
$291General Credit -
A Funny Thing Happened on the Way to the Courthouse
“Are they serious?” It’s supposed to be easy to answer whether an advertisement is being facetious or not. It’s supposed to be clear. But what if what the elements the advertiser assumes is obvious “puffery” is not so clear to the consumer? How do you ensure your humor has the consumer laughing and not insisting that you substantiate your claims? Rick Kurnit addresses all of this and more in this enjoyable CLE course which outlines both sides of the comedic divide. The course will explain how to... More Info
$291.25General Credits
