Sports Marketing & Media's Top Legal Issues: Analyzing the Past and Preparing for the Future

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Missouri MCLE
Accreditation Info

Missouri attorneys may earn all 15 credits from the United Institute for Continuing Legal Education. To view our full accreditation details please .

All Courses Available iOS/Android Web

All Courses Available iOS/Android Web

About This Course

The marketing machine surrounding sporting events is dynamic and lucrative. Yet even the most experienced marketers can find themselves in legal trouble when marketing around sports. Complicated governing body rules, the nuances of local practices and the increasingly detailed and evolving intellectual property laws can all serve to trip up marketing professionals. Mistakes can derail deals, destroy relationships and result in expensive disputes. With so much at stake, agencies, individuals, brands and athletes must all be well-versed in the legal issues and potential pitfalls. This CLE course will provide a detailed look at the most significant issues that arose in the past year as well as those that will likely arise in the year to come. The course will cover revisions to Rule 40 and Olympic-related marketing, viral content, FTC enforcement against native advertisers, trademarks, slogans, new league creation and more.

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